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On April 3, 2016, HS student Naiema Jefferson spent a night shadowing New York Knicks Fan Development Associate Cherise George around MSG during a night game. Below she talks about the unique experience and the impact it had on her: 

When I first heard about the opportunity to job shadow Cherise George at Madison Square Garden, I wasn’t sure what to expect. I thought I was just going to Madison Square Garden to sit all day in an office, but it actually wasn’t like that at all. This opportunity had me on the field—hands-on—interacting and communicating as if I worked there.

When I first got there and I met Cherise, after speaking we noticed that we had a lot of similarities. We play basketball, we both tore our ACLs, and we’re both young black women. Meeting Cherise was a really good experience for me because I had the chance to meet new people that helped me gain confidence to step out of my comfort zone to try different things and create connections for the future.                

The most memorable thing that happened to me that night was when I first got there and got to sit down with Cherise. She told me about herself and what she does, and I felt very comfortable when speaking with her. Cherise works on bringing the Knicks organization to different communities and she helps kids that either can’t afford to come to Madison Square Garden or just never been before. She gives kids a chance to gain skills and experience to work in a basketball environment with people that know the game.         

The day I went to work at MSG, Cherise told me her job was to bring a young basketball team filled with boys and girls to play a 5-on-5-basketball game during halftime of the Knicks vs. Indiana Pacers game. After looking at the kids that were picked to play, you can tell that these kids were so excited to be there and were happy to experience playing a sport they love. They wore Junior Knicks uniforms, they had substitutes, they got to sit on the Knicks and Pacers bench, and they had the whole crowd watching them play. It was almost like getting a real glimpse of playing in an NBA game. These are the opportunities that kids around the world won’t have but because Cherise has a big heart she helps kids get this experience.

Mia Hall, a writer, public speaker and career strategist with 10+ years of experience working for the WNBA, Barclays Center and Black Enterprise (just to name a few), was among the guest speakers at UWANTGAME’s Women in Sports Panel Discussion on March 23, 2016 in New York City’s Business of Sports School. In the video above, Mia Hall speaks on some of the topics she discussed with the students, including the importance of mentorship programs for the youth, and teaching the next generation about networking, staying in touch and obtaining internship opportunities as ways to kickstart their careers.

The NFL’s Player Engagement Coordinator Carla Lide was among the guest speakers at UWANTGAME’s Women in Sports Panel Discussion on March 23, 2016 in New York City’s Business of Sports School. In the video above Lide speaks on some of the topics she went over with the students, including the significance of mentors, her academic preparation, and the importance of broadening one’s horizons and taking chances in order to build up a versatile resume and gain a fully well-rounded experience.

To watch the recap video of all the guest speakers from last month’s panel discussion, please click HERE .

On March 23, 2016, UWANTGAME hosted its monthly sports business panel discussion for NYC high school seniors at the Business of Sports School. The theme of this particular session focused on “Women in Sports” and therefore featured successful female sports executives as guest speakers. The panel consisted of Morgan Cato (Senior Manager of Early Career Development at the NBA), Carla Lide (Player Engagement Coordinator at the NFL), Guiselle Torres (Senior Counsel at the MLS), Mia Hall (Writer, Public Speaker & Career Strategist), and Shana Stephenson (Editor-in-Chief of All Sports Everything).

Among the topics of discussion were the paths each took to discover their respective passions within the sports industry, the experiences that shaped their career development, and some of the mentors that helped lead the way for them, among other themes.

Check out the video above to hear some of the advice the guest speakers gave students at last month’s panel discussion.

On February 24, 2016, high school seniors at the Business of Sports School (B.O.S.S.) in New York City partook in the first UWANTGAME Sports Panel Discussion of the year. This first session focused on African Americans who work in the sports industry.

The panel was composed of Cherise George, Fan Development Associate at the New York Knicks and Social Media Correspondent at Hard 2 Guard TV, Austin Moss, Manager of Player Engagement at the NFL, and Ashley Blackwood, a branding & communications expert who has previously work for the New York Knicks and GMR Marketing.

All three guests spoke to the students about their respective roles in sports, how they got their foot in the door, advice they would offer to those looking to break in and afterward had time to even answer some questions from B.O.S.S. students.

Scroll through the photo gallery above for a visual recap of the panel discussion. Our second panel is slated for later this month at B.O.S.S. and will focus on the sports communication field and successful female executives in the industry.


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Contact: Deborah Embaie
Email: info@uwantgame.org
Phone: 209-679-8724


NEW YORK, February 22, 2016 – Beginning Monday, February 1, 2016 through Thursday, March 31, 2016 UWANTGAME will award $1,000 scholarships to three deserving high school seniors to continue their academic journey. Scholarships will be awarded to high school students who reside in New York City, Houston, and Chicago. The selection process will be based on a point system and the top three applicants will be awarded one of three UWANTGAME “Leaders in Sports” Scholarships.

UWANTGAME has long recognized that participation in sports has enhanced leadership skills, academic aspirations, discipline, team work and interpersonal skills, self-confidence and has promoted the value of goal setting. In recognition of how these vital skills contribute to successful and productive community citizens, the organization aims to support the collegiate and academic aspirations of graduating high-school students with financial hardships that will not continue their academic endeavors through full collegiate athletic or academic scholarships.

UWANTGAME has reached over 450 student-athletes in its effort to assist them in reaching their potential in academics, athletics, and personal growth through the development of life and career skills. Through various events and mentorship opportunities, UWANTGAME has served the community as an enrichment program, for which participants are taught the value of building and connecting the powers of the mind, body and spirit on the playing field and in the game of life.

The UWANTGAME “Leaders in Sports” Scholarship application is due by March 31, 2016 at 5:00pm [EST]. Please CLICK HERE to download application.  

UWANTGAME is a non-profit organization dedicated to building the personal and professional life skills of high school student-athletes and students with a concentration in Sports Management through mentorship relationships with successful sports professionals. UWANTGAME believes that when given the proper guidance and support, individuals can achieve success in all aspects of their lives. The organization strives to provide its mentees with the educational and emotional support needed to achieve their academic, athletic, and personal development goals. For more information on how to apply please visit: www.uwantgame.org.

Allie Moogan
Midway High School


Current Sport:


Favorite Coach and/or Teacher:
Mr. Moore and Mr. O’Neill


Area Where Your Mentor Can Help You?
She can help me with college applications and ways to get noticed by coaches.


Plan to Attend College / Favorite School?
Yes, I want to go to Syracuse


Favorite Movie:
Love and Basketball


Favorite Book:
Catcher in the Rye


Favorite Athlete:
Cappie Pondexter, Kevin Durant


WNBA Player




La’Shaina Dickerson
Brooklyn College


Director of Special Projects – LIU Brooklyn


Memorable Sports Moment:
Being ranked in the NCAA Division I All Time Steals Leader


Favorite Coach and Teacher:
All were instrumental, but Robert “Rebel” Boyd is one of many.


Why Do You Mentor/ Why Are You Involved with UWG?
I mentor to give back to the community.  To help build future leaders of tomorrow.  I enjoy volunteering with UWG because I have an opportunity to work with youth who have a passion for sports.


Are Mentors Valuable To You?
Absolutely, everyone should be a mentor and play an instrumental role in impacting someone’s life.


Favorite Movie:
Life… Martin Lawrence, Eddie Murphy
Harlem Nights…Eddie Murphy


Favorite Book:




Angie S
Syracuse University


Marketing Manager


Memorable Sports Moment:
My first perfect game


Favorite Coach and Teacher:
Coach – My dad
Teacher – Mike Veley


Why Do You Mentor/ Why Are You Involved with UWG?
I had such a great support system growing up and would not be where I am today without them.  I love being able to say thank you by paying it forward and positively impacting the lives of others.


Are Mentors Valuable To You?


Favorite Movie:
Remember the Titans and Miracle


Favorite Book:
Ice to the Eskimos



Rebecca Richman


Examiner; CFPB


Memorable Sports Moment:
Elite 8 NCAA 2005 (Basketball)


Favorite Coach and Teacher:
C. Vivial Stringer


Why Do You Mentor/ Why Are You Involved with UWG?
I will find out soon enough


Are Mentors Valuable To You?


Favorite Movie:
Pulp Fiction and Hunger Games


Favorite Book:
The SocioPath Next Door and Stout